The importance of using a responsive website

In life we are often forced by the circumstances to take quick decisions. In this regard, we need a fast access to correct data, from wherever we are. The easiest access is through Internet and the many websites available there. Thus, in order to facilitate access, one needs these websites to be responsive. A responsive website functions from various platforms: desktop, tablets, smartphones, etc. At present, the existence of smart TV and watches which have the functions of a tablet, represents a great challenge for the evolution of responsive websites.

Beyond the accessibility of responsive websites from all types of devices, and implicitly, the accessibility of data, there are also other benefits resulting from the use of a responsive website. Even Google representatives stated in 2013 that they preferred the responsive website, due to the provision of an easier way of transmitting website and URL content (mobile devices used to experience some issues in this regard).

The benefits of responsive websites

 responsive web designA main advantage of a responsive website resides in its flexibility. The page content is a fluid one, ensuring thus the mobility of data, despite the resolution or device used.

Secondly, the experience of responsive website users is an exceptional one. Because it is all about content and its consumers, right? And in the event in which the page user cannot access the content, then the respective website has failed in its main goal of providing data and pieces of information. Thus, the goal of a responsive website is to offer the user a great experience, despite the device used in the accessing process ( be it a tablet, smartphone, desktop, watch, etc.).

Thirdly, it is cost-effective for the website owners. Thus, as owner, it is better to have just one website, which could be accessed from any electronic device, instead of two - one for desktop and one for the mobile devices. Thus, both users of desktops and tablets can benefit from the same web content (given that there used to be differences in display between desktop pages and mobile device pages).

More traffic for responsive websites

Fourthly, a responsive website is easier to manage by the owners. While having two websites – one for desktop and one for mobile devices, often required to have two SEO campaigns, in the case of responsive websites (working properly on all devices) there is need only for one. Additionally, as far as these websites are concerned, the search for keywords can be constantly improved by the numerous access of mobile devices’ users (smartphone, tablet, watch, etc.).

Finally, the responsive design of the website helps its owner to monitor the mobile users and create especially for them a series of products meant to help them and improve their experience. From the point of view of the marketing techniques used in the field, this is essential, as it helps specialists identify easier those techniques which are functioning, and remove, with minimal costs, those techniques which are not useful.

Taking everything into consideration, the use of a responsive website is beneficial to everyone, despite their professions (doctors, students or businessmen). We are all in need of easily accessible information from wherever and using any kind of device. One of the most important elements in the 21st century is the fact that one can access the weather forecast from the top of the mountain by using his smart watch, right?