You probably noticed at the beginning of 2017 that Google started to mark the safety of the sites. More specifically, sites that use "http: //" instead of "https: //" are listed as unsure.
Google announces that the transition to HTTPS protocol is normal, saying that this will be extended only to Chrome users and web pages that require credit card information at the beginning, but the intention is to extend to all pages and increase the severity of the warning. Sites labeled as unsafe will have a large red symbol near their web address along with the phrase "Not secure".
This will have a negative impact on the image of the site, and trust between users and your website, which could lead to lower until to eliminate traffic.
What to do?
All online businesses should as quickly as possible use the HTTPS protocol as the best mandatory practice because the HTTP (non-secure standard) protocol may modify the content of the website (such as entering a malware) before reaching the user. HTTPS encrypts the data exchanged between the user and your site.
To use the HTTPS protocol, your site must have a Secure Sockets Layer or short - SSL certificate.
How we can help?
Our company can help you do all the above in just a few hours. We can also go to an SSL Extended Validation Certificate (EV) for your site. This is the highest possible level of certification and is marked in the user's browser with a lock symbol and a green highlight address bar.
An SSL EV certificate is granted when a business can prove that it owns the web domain associated with it.