The leader: Magento is a leader in electronic commerce. It is an open-source electronic "shopping cart" that offers online merchants flexibility and control over the appearance, content and functionality of their store. Magento is an extremely application-rich software, and some of the top ones include:
- Categorization of clients
- Promotion targeting and market research
- Product suggestion tools, along with ratings and reviews
- SEO option (search engine optimization)
- Multiple payment and shipping options
- Many other facilities
The challenger: PrestaShop is an award-winning e-commerce platform with a huge online community, over 125,000 online stores and an extensive list of features. PrestaShop is growing and gaining popularity in the United States as a reliable and robust online store solution. If there is an e-commerce platform that can compete with Magento, it is PrestaShop. Let's take a look at some of the top features of PrestaShop:
- Product catalog management
- Website Administration – Search Engine Optimization (SEO)
- Analyzes and reports
- Location/Taxes
- Transport and payments
Trends noticed by google: Prestashop vs Magento
As you can see, PrestaShop is growing and slowly catching up with Magento in terms of popularity. As hosting providers, we have noticed an extraordinary increase in PrestaShop installations in recent years. PrestaShop initially had very few downloads in the United States. Most of the installations usually took place in Europe (especially in France) and Brazil; however, over the last few years, the number of requests for PrestaShop in the United States has increased. On the other hand, Magento managed to become the leader and also had a constant growth. Taking all this into consideration: The gap between the two online trading platforms has decreased.
