In life we are often forced by circumstances to make quick decisions. In this sense we need quick access to correct information, wherever we are. The easiest access is through the use of the Internet and the necessary sites. Therefore, to facilitate access, we need the websites used to be responsive. A responsive website works on various platforms - desktop, tablet or smartphone. Currently, the creation of smart TVs and watches that replace the activities of a tablet represent real challenges for responsive websites.
The importance of using a responsive website
Beyond this accessibility of responsive websites for all types of devices, and implicitly the accessibility of information, there are a number of other benefits of using a responsive website. Even Google stated in 2013 that it prefers responsive web design, due to the possibility to more easily convey the content of the site and the related URL (compared to the mobile versions that had some problems in this regard).
The benefits of responsive design
A first benefit of a responsive website is its flexibility. The content of the pages is fluid, thus ensuring the mobility of information, regardless of the resolution or the device used.
Secondly, the user experience of such websites is exceptional. Because, after all, what would content be without the content consumer? And if the user of the page cannot access the content, then the respective website has not achieved its primary purpose of informing. The purpose of a responsive website is to offer the user an optimal experience, regardless of the accessing device (tablet, smartphone, desktop, watch, etc.)
It is also cost effective for those who own the various websites. Thus, as a website owner, it is simpler to have a single version of the website that can be accessed from any electronic device, instead of two pages, one for desktop and one for smart devices. Thus, both a desktop user and a tablet user can benefit from the same content.
Responsive design ensures more traffic
Fourth, it is extremely easy to manage. In the case of two different websites - one for the desktop and one for the mobile version, two different SEO campaigns are needed, while for a responsive website it is not. Also, in the case of a responsive website, the search for keywords can be clearly improved precisely by the access, in large numbers, of users of mobile devices (smartphone, tablet, watch, etc.).
Finally, the responsive design of a website helps the website owner to more easily monitor the mobile users of the website and to meet them with a series of products that will help them and improve their experience. From the point of view of marketing techniques applied in the field, this is a godsend, helping specialists to quickly identify the tactics that give results and those that do not, and to eliminate the latter at minimal cost.
In essence, using a responsive website is beneficial to everyone, regardless of profession: business people, students, doctors - we all need information accessed in a timely manner, from anywhere and on any platform.