You may have noticed around the beginning of 2017 that Google started marking the safety of sites. Specifically, it means that sites that use "http://" instead of "https://" are classified as not secure.
Google says the transition to HTTPS is normal, saying that initially this will only extend to Chrome users and web pages that require credit card information, but the intention is to expand to all pages and increase the severity of the warning. Sites labeled as insecure will have a large red symbol next to their web address along with the phrase "Not secure".
This will have a negative impact on the image of the site and the trust between users and your site, which could lead to a decrease or even elimination of traffic.
What is to be done?
All businesses with an online presence should adopt the use of HTTPS as a mandatory best practice as soon as possible, due to the fact that on the HTTP protocol (non-secure standard) it is possible to modify the content of the site (such as entering a code malware) before reaching the user. HTTPS encrypts the data exchanged between the user and your website.
To use the HTTPS protocol, your website must have a Secure Sockets Layer, or SSL certificate for short.
How can we help?
Our company can help you do all of the above in just a few hours. We can also go as far as obtaining an Extended Validation (EV) SSL certificate for your site. This is the highest level of certification possible and is noted in the user's browser with a lock symbol and a green highlight of address bar.
An EV SSL certificate is awarded when a business can prove that it owns the web domain associated with it.