What is PageRank
PageRank is how Google usually determines the importance of a web page. It is one of the factors used to determine which pages appear in search results.
PageRank was developed by Google founders Larry Page and Sergey Brin at Stanford. At the time Page and Brin met, search engines typically pointed to pages with the highest keyword density, which meant people could game the system by repeating the same phrase over and over to it attracts more search results.
PageRank is patented by Stanford, and the name PageRank was probably assigned by Larry Page.
What Does PageRank Measure?
PageRank measures the importance of a web page.
Page and Brin's theory is that the most important pages on the Internet are the pages with the most links leading to them. PageRank counts links as votes, so a page with a link to another page counts as a vote.
This makes sense because people tend to link to pages with relevant content, and pages with more links to them are usually better sources than pages that no one links to.
PageRank doesn't stop there. It also looks at the importance of the page that contains the link. Pages with higher PageRank have more weight in the "vote" they give in links than pages with lower PageRank. It also concerns the number of links on a page that offers the "vote." Pages with many links have less weight in the vote.
This also makes sense. Pages that are important are probably better authorities in leading Internet users to better sources, and pages that have more links are probably less selective about which pages they link to.
How Important Is PageRank?
PageRank is the number one factor that determines where your page will appear in search results, but if all other factors are equal, PageRank can have a significant impact on Google's ranking.
Are there deficiencies in PageRank?
There are certainly deficiencies in PageRank. Now that people know the secrets to getting a high PageRank, the data can be manipulated. Google Bombs are classic examples of PageRank manipulation.
"Link farming" is another method of trying to manipulate PageRank. "Link farming" is the practice of linking pages without any relation to the relevance of the linked pages, often this process is automated. If you've ever browsed a web page that had nothing but a random collection of links to other sites, you've definitely ended up in a link farm.
Google has adapted its calculations to filter out possible such farms. This is one of the reasons why listing your site in directories with low PageRank or even no PageRank can be a bad idea.
If you find your site with a link in a link farm, don't panic. In most cases this has no effect in all classifications. Anyway, you can't control who links to your site. Just don't link to such a farm and don't intentionally introduce your site into a link farm.
How Do I See The PageRank?
PageRank is measured on a scale of one to ten and is assigned to individual pages on a website, not the entire website. To find out the PageRank of a page, use the Google Toolbar. Very few pages have a PageRank of 10, especially since the number of pages on the Internet is constantly growing.
How Can I Increase My PageRank?
If you want to increase the PageRank of your page, you must have "back-links" (links to your site) or other people to link to your website. You can exchange links with other people, but ensure- make sure you only exchange relevant links, but above all make sure you don't exchange links with a link farm. You can submit your website to directories, such as the Open Directory Project, but use directories with high PageRank whenever possible.
As you make web pages within your site, you can create some back-links of your own providing the link to relevant pages from your own site. You will be able to see this technique right on this website. In any case, remember that the number of links you create enters into an equation. Don't abuse.
The best way to increase your PageRank is to have quality content that others want to link to.